The web series "Così Vicino-Team Young Italy UnipolSai" now on-line

WITH SEVEN ATHLETES

ImmaginecrUnipolFrom Wednesday 18 November, the video web series “Così Vicino (So Close)- Team Young Italy UnipolSai” will be on-line; this is the first web series dedicated to seven Italian sport champions who constitute the Team Young Italy UnipolSai; it is entirely produced and signed by UnipolSai and is part of BLU (Broadcast Lab Unipol).  Federica Pellegrini, Vincenzo Abbagnale, Eseosa Desalu, Carlotta Ferlito, Andrea Fondelli, Gregorio Paltrinieri and Alessia Trost will tell their story and be portrayed by others in a completely new way, through 35 episodes, viewed exclusively on the Youtube Unipol Group Corporate Channel.

 

The web series is preceded by an engaging trailer-promo, posted from today also on the Unipol Group channel. Starting from 18 November, with fortnightly appointments (with the exclusion of the Christmas break) until  the end of January, each episode of “Cosi Vicino - Team Young Italy UnipolSai” will be devoted to a theme around which the sporting and personal story of these young champions will unfold.

 

A real storytelling trail narrated through their direct account and the contributions of trainers, parents and other close friends, in some cases filmed for the first time. The sport sphere will be combined in an entirely natural way with the more intimate emotional sphere, touching upon "private" topics such as study, faith, love, family, friendship, dedication. In this way, important reflections on the meaning of being a champion, of being the son or daughter of champions, of staying close to home and then leaving, of being judged without judging, of the importance of knowing oneself and enjoying the company of others, and further reflections on what one feels when losing an important person, and, finally on the emotion of the first competition and first victory.

 

A great and thrilling story, on one hand the story of a shared experience, but on the other also profoundly personal, moving through brief and intense narratives, all connected through the theme of closeness - Così Vicino (So Close), organised in five themes: So close to you, So close to home, So close to the finishing line, So close to the heart, So close to the dream. "The web series dedicated to the Team Young Italy UnipolSai represents a journey that, through the life stories, the dedication and the challenges of these seven young people, amongst which the important path towards the next Olympic Games in Rio, wants to explore the deep meaning of closeness - states Alberto Federici, Director of Corporate Communications and Media Relations of the Unipol Group. A closeness to young people and to sport for which we are engaged every day with national projects, amongst which the main sponsorship of UnipolSai with CONI".

 

The Team Young Italy UnipolSai and the web series dedicated to them see the collaboration of DAO Management for all interaction and management aspects with the seven athletes involved in the project.  With this project, UnipolSai Assicurazioni strengthens its ties with sport and the special attention it has always given to the future generations, acknowledging to this sphere an educational potential of primary importance for the education of the individual and its personal and social growth.  Because for the Unipol Group, to think about the future of people means also to think about what they love: sport.