Axpo Italia and Pulsee are sponsors of the Italia Team for the 2020 Tokyo Olympics, the first to sign a post-Covid 19 agreement. The energy company, fourth in Italy and owner of Pulsee, a fully digital light and gas supply brand, has decided to directly support the Italian National Olympic Committee (CONI), signing an agreement as Official Partner.
The collaboration will start tomorrow (12th June), the day in which the first match of the Italian Cup is played - the same day on which the sport officially restarts in Italy, and on which Axpo Italia celebrates its first 20 years in Italy.The partnership will cover the run-up to the 2020 Tokyo Olympic Games and will culminate with the sporting event, which will take place in the Japanese capital from 23rd July to 8th August 2021.
Tomorrow will also see the launch of a communication campaign (media, TV, digital and press) dedicated to the new alliance rooting for Italy, and for the recovery of companies in Italy, which Axpo has been supporting for 20 years.
During the Games, Axpo Italia and Pulsee will also sponsor Casa Italia, headquarters of the Italia Team in Tokyo.
“This partnership is the beginning of a new phase. It is the first sponsorship contract signed by CONI after the beginning of the Coronavirus and is a very important sign of recovery and hope,” explained Giovanni Malagò, president of CONI. “We are proud to be supported by a company like Axpo Italia, and I hope that this association will give us a lot of good energy and enthusiasm and will bode well for a brighter future for all Italian sport to enable the achievement of even greater results”.
The partnership between Axpo Italia and CONI strengthens the energy company's long-standing commitment to the world of sport in Italy. Pulsee is, in fact, a sponsor of young sports talents, such as tennis players Matteo Berrettini and Lorenzo Sonego and alpine skier Elena Curtoni. Axpo Italia supports Italian sporting excellence such as Imoco Volley, an Italian women's volleyball club based in Conegliano that plays in the Serie A1 championship. It also supports other organisations including Legnano Basketball, Polisportiva Dinamo Sassari, Biella Basketball and Fortitudo Agrigento.
“We believe that sport plays an important role in life, and that's why we decided to start this great partnership. Dedication, tenacity and respect for others represent values that we try to constantly apply in our company, to grow both personally and professionally,” stressed Salvatore Pinto, president of Axpo Italia.
“The alliance with CONI consolidates the commitment that Axpo Italia has undertaken for years to promote sport. The project has a strong cultural value and, by accompanying the Italian Olympic team to the Olympics and supporting their journey, we want to get even closer to the community. Energy drives us to do our best every day, just like the athletes,” added Simone Demarchi, CEO of Axpo Italia.