There are exactly one hundred days to go until the Opening Ceremony of the Olympic Winter Games Milano Cortina 2026. During the event, Raffaella Paniè, Director of Brand Identity and Look of the Games at Fondazione Milano Cortina 2026, and Fabio Coppola, Head of Olympics and Paralympics Italy at Procter & Gamble (P&G), unveiled the official podiums for Milano Cortina 2026.

Created by Fondazione Milano Cortina 2026 in collaboration with the Cavaletti + Pagliariccio studio, the podiums combine contemporary design with Italian craftsmanship, embodying the identity of this edition through colour gradients and shades that highlight its dynamism and visual identity.

The project stands out for a number of key features, simplicity, modularity, uniqueness and dynamism, guiding principles that have inspired not only the design of the podiums, but the entire system of objects and sets created for the Victory Ceremonies. Crafted from wood and metal, the podiums are designed to adapt to different disciplines, both individual and team events, with the capacity to accommodate up to ten athletes per medal. They are fully accessible, featuring ramps and anti-fall curbs, to meet the needs of Paralympic athletes.

Furthermore, as part of the ‘Campioni Ogni Giorno’ (Champions Every Day) initiative, P&G, global sponsor of the International Olympic Committee (IOC) and International Paralympic Committee (IPC), together with Esselunga and Fondazione Milano Cortina 2026, will commit to giving the podiums a second life. At the end of Esselunga's Amici di Scuola e dello Sport (Friends of School and Sport) campaign, amateur sports clubs that promote inclusive sporting activities will be selected and assigned an official podium, with the aim of allocating at least one to each of the regions where Esselunga operates.