Alfa Romeo, FIAT, Lancia and Maserati to feature with a fleet of around 3,000 vehicles at Milano Cortina 2026 as Automotive Premium Partner

WINTER OLYMPIC GAMES

10 November 2025

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With a fleet of approximately 3,000 vehicles, Stellantis – through its Italian brands Alfa Romeo, FIAT, Lancia and Maserati – will serve as the Automotive Premium Partner of the XXV Olympic and Paralympic Winter Games Milano Cortina 2026. The global sporting event, which will open in Milan on 6 February 2026 at the San Siro Stadium, will bring together around 3,500 athletes from all over the world. The Closing Ceremony will take place on 22 February 2026 at the Verona Arena, followed by the Paralympic Games from 6 to 15 March.

The partnership agreement was presented at the CONI headquarters in Rome by John Elkann, Chairman of Stellantis, and Olivier François, Global Chief Marketing Officer of Stellantis and CEO of FIAT, together with Luciano Buonfiglio, President of CONI; Giovanni Malagò, President of the Milano Cortina 2026 Foundation; Marco Giunio De Sanctis, President of the Italian Paralympic Committee; Andrea Varnier, CEO of the Milano Cortina 2026 Foundation; and Federico Mollicone, Chair of the Chamber of Deputies’ Committee on Culture, Science and Education (photo Roberto Di Tondo/CONI).

For the Italian brands of Stellantis, this partnership represents far more than sponsorship: it is a concrete act of support for the Olympic mission and a tribute to Italian excellence, to its values and to its strategic role on the international stage.

“Stellantis,” emphasised Chairman John Elkann, “will stand alongside the athletes, institutions and communities of the Milano Cortina 2026 Games. Through our tangible commitment to the country and to sport, we are proud and delighted to support Italy as it takes centre stage at the world’s greatest sporting event: the Olympic Games”. The partnership with Milano Cortina 2026 forms part of a broader programme to reconnect with local communities and enhance the unique heritage of the Group’s Italian brands, which are now placed at the service of sport and its core values: inclusion, determination, respect and sustainability. These values are deeply shared with the Olympic Movement and today guide the Company’s strategic choices.

To support the mobility needs of the Games, Stellantis will provide around 3,000 vehicles – over half of them electrified – for athletes, volunteers, staff and federations, who will travel across the extensive territories of these “diffused” Games aboard Alfa Romeo, FIAT, Fiat Professional, Abarth, Lancia and Maserati models. The brands will play a prominent role at both the Olympic and Paralympic Games through association with specific sports and athletes, and several will release special editions featuring celebratory Olympic branding.

FIAT will mark the partnership with a special series for the Italian market that embodies the Olympic spirit and Italy’s genuine passion for sport. Distinguished by unique details and a commemorative badge, the new Fiat 600 Sport Milano Cortina 2026 Edition – available in electric and hybrid versions with 145 hp and 110 hp automatic transmission – features a sporty exterior and contemporary interiors, offering the perfect balance of Italian style, grit and functionality.

Abarth will unveil the 600e Competizione Milano Cortina 2026 Edition, an ultra-limited run of only 50 units reserved exclusively for the Italian market. A pure sports car with no compromises: 280 hp, lightning-fast acceleration and cutting-edge technologies for an exhilarating driving experience.

Alfa Romeo – which expresses passion and competitiveness in the most demanding disciplines – will celebrate the partnership with special Milano Cortina 2026 Editions of the Junior and Tonale. Both models will showcase the brand’s sporting attitude through exclusive styling details and premium materials, delivering refined aesthetics and comprehensive equipment that firmly position them within the premium segment.

Lancia will present the Ypsilon Milano Cortina 2026 Edition in HF Line configuration, which transfers the HF spirit and stylistic language to the hybrid powertrain while preserving the unmistakable identity of the iconic marque. During the Olympic Games, the Lancia fleet will bear both the Olympic and Paralympic celebratory logos, placed alongside the HF acronym and the historic Elephant emblem, symbols of Lancia’s sporting heritage.

Maserati will showcase its dedication to performance and Italian luxury in the most iconic and institutional moments of the Olympic Games. As Automotive Premium Partner, the Trident brand will embody the Olympic values of tradition, competition and prestige with an exclusive and distinctive presence, while celebrating the spirit of the Games through elegance, power and innovation.

CONI President Luciano Buonfiglio stated: “We have the honour and responsibility of representing our country on the world stage, with the capability and passion that reflect our tricolour history and the credibility of the Italian National Olympic Committee, which has become a model of reference thanks to the results achieved and the heritage we safeguard. We are proud to renew our commitment to pursuing new and ambitious goals, strengthened by a partnership that embodies the pride and strength of Made in Italy through the agreement signed by Stellantis with the Milano Cortina 2026 Foundation, becoming Automotive Premium Partner of the Olympic and Paralympic Winter Games as well as an official partner of our Olympic team through its Italian brands. This agreement expresses the enduring power of the identity roots represented by this extraordinary company, in continuity with past experiences and thanks to that sense of belonging that unites all parties involved. It is a legacy that enables us to convey a message combining innovation with indispensable added value. Stellantis takes up the baton honoured by FIAT at every Olympic edition hosted in Italy – from Cortina 1956 to Rome 1960 and Turin 2006 – in the tradition of a natural synergy that becomes a precious bridge between past, present and future, a hallmark recognised worldwide, projecting the ambitions we share. It does so by deploying iconic brands that have marked the history of the automobile – Alfa Romeo, FIAT, Lancia and Maserati – all fully aligned with the genetic code and guiding principles of this exceptional challenge. Milano Cortina 2026 will be the fourth Olympic chapter ever held in our country and a historic event thanks to its unique features: the first Games spread across multiple territories, with dual naming and a concept designed to concretely translate the principles of the IOC’s Agenda 2020 and ‘New Norm’ reforms. It will be a visionary edition, defined by sustainability, efficiency and the creation of a tangible, long-lasting legacy. Spreading the spirit of the event is a duty to be fulfilled with responsibility and passion, thanks to the contribution of every individual involved. We believe in the importance of respect, inclusion and universal fraternity – the inviolable paradigm of the movement in its purest sense and the guiding star capable of bridging every distance through the language of peace, to build a more united society and a better world. Stellantis, the Organising Committee and CONI share the same vision, giving voice to the true essence of sport and to the ideals that Milano Cortina seeks to promote. The agreement presented today continues a path that encompasses the profound meaning of our know-how and our vision, through which we aim to inspire future generations. We are certain that Stellantis will ‘guide’ us with pride and confidence on this unforgettable journey, writing yet another chapter of success. United, together, raising the tricolour towards a future of pride, innovation and victory”.

“Being a partner of the Milano Cortina 2026 Olympic and Paralympic Winter Games is a tremendous source of pride for us. We want to leave our mark – like a trail in the snow or on asphalt: a distinctly Italian mark, made of passion, innovation and team spirit” said Olivier François, Chief Marketing Officer, Stellantis.

The initiative also marks a return home: twenty years after Turin 2006, Stellantis will renew its commitment to local communities through various initiatives. These include artistic installations celebrating Italian brands and their vehicles in Milan and at the main Olympic venues; the passage of the Olympic flame inside several Italian plants with the involvement of employees (120 of whom will be torchbearers during the entire Torch Relay) and their families; and celebrations in four Italian cities hosting the relay. The Olympic Games’ branding will also feature prominently in the festivities. This partnership is a showcase of Italian creativity and design, a reminder of fundamental values such as pride, determination, discipline and the pursuit of excellence. These are the values of the Italian spirit of Milano Cortina 2026; they are the values of Stellantis. When Italy gives its best, it is always a remarkable spectacle.